Kalit so‘zlar
Iqtibos keltirish tartibi
Annotatsiya
Maqolada to‘qimachilik korxonalarida raqamli transformatsiyaning B2B eksport marketingiga ta’siri tizimli ravishda tahlil qilindi. Tadqiqotda raqamli imkoniyatlar, korxonaning raqamli еtukligi va eksport marketing natijaviyligi o‘rtasidagi bog‘liqlik kontseptual model asosida asoslab berildi. B2B elektron platformalar, CRM tizimlari, sun’iy intellekt, blokcheyn va IoT texnologiyalarining eksport jarayoniga ta’siri aniqlashtirildi. Natijalar raqamli integratsiya bozor segmentatsiyasi aniqligini, xaridor ishonchini va operatsion samaradorlikni oshirishini ko‘rsatdi. Tadqiqot O‘zbekiston to‘qimachilik sanoati uchun raqamli eksport strategiyasini takomillashtirish bo‘yicha ilmiy asoslangan yo‘nalishlarni belgiladi.
Adabiyotlar ro‘yxati
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