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В статье системно проанализировано влияние цифровой трансформации на экспортный маркетинг текстильных предприятий в сегменте B2B. Исследование обосновало взаимосвязь между цифровыми возможностями, уровнем цифровой зрелости компании и результативностью экспортного маркетинга на основе концептуальной модели. Определено влияние электронных B2B платформ, CRM-систем, искусственного интеллекта, блокчейна и IoT на экспортные процессы. Результаты показали, что цифровая интеграция повышает точность сегментации, уровень доверия клиентов и операционную эффективность. Работа сформировала научно обоснованные направления развития цифровой экспортной стратегии текстильной отрасли Узбекистана.
Библиографические ссылки
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