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Abstract
This article examines the theoretical and practical aspects of enhancing the efficiency of innovation activities within the service sector. It analyzes issues related to strengthening competitiveness in the service market, implementing digital technologies, automating service processes, developing human capital, and refining customer-oriented management systems. The role of the service sector in the economy of Uzbekistan, opportunities for innovation-driven development, and existing challenges are also discussed. Based on the research findings, criteria for evaluating the efficiency of innovation activities have been developed, and practical, science-based recommendations are proposed for improving the effectiveness of implementing innovations in service-sector enterprises.
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