THE RELATIONSHIP BETWEEN THE USE OF DIGITAL TECHNOLOGIES IN BUSINESS ENTITIES AND LABOR PRODUCTIVITY

Abstract

This article examines the economic content and practical aspects of the relationship between the level of use of digital technologies and labor productivity in business entities. In the modern economy, the introduction of digital technologies into business processes is considered an important factor for automating production and service processes, reducing time consumption, accelerating information exchange, increasing the efficiency of resource use, and improving the work efficiency of employees. The research highlights the mechanisms of impact of the use of digital technologies on labor productivity, the importance of human capital, employees' digital skills, technological infrastructure, and management approaches in this process. In addition, a system of key economic indicators has been formed to assess changes in labor productivity resulting from the use of digital tools in business entities. The results of the study serve as a basis for developing scientific and practical recommendations for effective management of digitalization processes, developing employees' digital competencies, and increasing the economic efficiency of business entities.