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Abstract
this article examines the development trends of marketing systems serving farm enterprises, as well as the theoretical and practical aspects of forecasting their development. The deepening of market relations in agriculture, increasing competition in agricultural product markets, and continuously changing consumer demands have significantly enhanced the importance of marketing services in the activities of farm enterprises. The purpose of the study is to analyze the development dynamics of marketing systems serving farms, forecast their future development trends, and develop scientific and practical recommendations for improving their efficiency. The research employed economic-statistical analysis, comparative analysis, trend analysis, extrapolation, economic-mathematical modeling, and scientific generalization methods. The findings indicate that the development of marketing service infrastructure, the widespread adoption of digital marketing technologies, the improvement of market information systems, and the expansion of marketing consulting services contribute to increasing the efficiency of agricultural product marketing and sales. Furthermore, a steady growth in demand for marketing services in the coming years was forecasted, and priority directions for supporting this process were identified.
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