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Abstract
This article analyzes the main factors influencing the development of marketing in farm enterprises based on a systematic and scientific approach. The study identifies and examines economic, institutional, organizational, and technological factors affecting the effectiveness of marketing activities. In particular, the level of market infrastructure development, the competitive environment, government support policies, access to financial resources, and the implementation of digital technologies are substantiated as key determinants shaping the marketing strategies of farm enterprises. Furthermore, access to market information and the efficiency of logistics systems are highlighted as important factors in the development of the marketing system. The findings of the study contribute to the formulation of scientific and practical recommendations aimed at improving marketing activities in farm enterprises and enhancing the efficiency of the agricultural market.
References
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