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Abstract
This article examines the impact of marketing activities on production efficiency and service delivery processes in regional farms, as well as their development trends. In the context of a market economy, changes in demand for agricultural products, increasing competition, and the diversification of consumer needs necessitate the application of modern marketing approaches in farming enterprises. The purpose of the study is to evaluate the impact of marketing activities on production and service efficiency in regional farms and to identify development trends in this area. The research employed a systematic approach, economic-statistical analysis, comparative analysis, monographic observation, and scientific generalization methods. Furthermore, the study substantiates that the development of marketing services in agriculture can reduce risks associated with product sales and enhance the competitiveness of farms. Based on the findings, scientific and practical recommendations were developed to improve marketing activities in regional farms.
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