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Abstract
This article analyzes the role of e-commerce in the development of small business and private entrepreneurship in the context of the digital economy. The study examines the factors of e-commerce platforms' influence on small enterprises, their ability to reduce market entry costs, expand the customer base, and increase competitiveness. The dynamics of e-commerce development in the Republic of Uzbekistan are analyzed based on statistical data, and the results of a survey conducted among small business representatives are presented. According to the research findings, small entrepreneurship entities actively using e-commerce demonstrate significantly higher sales volume and profitability indicators.
References
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Copyright (c) 2026 Begbutaev, H.A. (Muallif)