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Abstract
This article scientifically analyzes the role of digital marketing mechanisms in the development of farms operating in the Kashkadarya region, their impact on economic efficiency, and existing challenges. The study examines the significance of agricultural digitalization, the use of e-commerce platforms, social media marketing, CRM systems, mobile applications, and digital communication tools in farm activities. Furthermore, based on the regulatory and legal documents adopted in the Republic of Uzbekistan concerning agricultural digitalization, including the “Digital Uzbekistan – 2030” Strategy and state programs aimed at modernizing the agricultural sector, directions for improving the marketing activities of farms have been identified. The article also develops scientific and practical recommendations for enhancing digital marketing mechanisms in farms of the Kashkadarya region.
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