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Abstract
This article examines the scientific, methodological, and practical aspects of organizing auto technical services in the Namangan region and improving their efficiency based on marketing strategies. Special attention is paid to service quality, customer satisfaction, the use of digital marketing tools, the competitive environment, and service process management. The current state of the auto technical service market is also analyzed, identifying existing problems and possible solutions. The results of the study show that the integrated application of marketing strategies, including CRM systems, digital advertising, and customer-oriented approaches, significantly increases the efficiency of service enterprises. Furthermore, the implementation of modern marketing technologies not only improves service quality but also enhances the competitiveness of enterprises in the regional market. Personalization of services and active use of online platforms play an important role in this process.
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