EVALUATION OF THE ECONOMIC AND BRAND ACTIVITIES OF A REGIONAL TOURISM COMPANY
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Keywords

regional tourism hotel industry infrastructure occupancy rate tourism efficiency marketing strategy service quality digital platforms

How to Cite

Mukhitdinov, X. S., & Bozorov, S. S. (2026). EVALUATION OF THE ECONOMIC AND BRAND ACTIVITIES OF A REGIONAL TOURISM COMPANY. Innovation Economy, 4(4), 54-58. https://doi.org/10.70769/3030-315X.II.4.4.2026.9

Abstract

This study analyzed the level of utilization of hotel industry capacities in the development of regional tourism. The results showed that some hotels have high occupancy rates, while others do not sufficiently use infrastructure resources.

PDF (Uzbek)

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